Privacy Policy

Introduction

At BrandCraft Coach, operated by Ernests Cimanskis, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our consultation services, or engage with our brand building programs for small business owners.

By accessing or using our services, you agree to the terms outlined in this Privacy Policy. If you do not agree with our practices, please do not use our services.

Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

• Register for consultation services or brand building programs
• Subscribe to our newsletter or marketing communications
• Contact us through our website or email
• Participate in surveys, webinars, or other interactive features
• Make purchases or payments for our services

The personal information we may collect includes:

• Name and contact information (email address, phone number, mailing address)
• Business information (company name, industry, business size)
• Payment and billing information
• Professional background and brand development goals
• Communication preferences and feedback

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address and geographic location
• Browser type and version
• Operating system and device information
• Pages visited, time spent on pages, and navigation patterns
• Referring website or source
• Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect for various purposes, including:

• Service Delivery: To provide, maintain, and improve our consultation services and brand building programs
• Communication: To respond to your inquiries, send service updates, and provide customer support
• Personalization: To customize your experience and deliver content relevant to your small business needs
• Marketing: To send promotional materials, newsletters, and information about new services (with your consent)
• Payment Processing: To process transactions and manage billing for our services
• Analytics: To analyze website usage, improve our services, and understand user behavior
• Legal Compliance: To comply with legal obligations and protect our rights and interests
• Security: To detect, prevent, and address technical issues and fraudulent activity

Information Sharing and Disclosure

We may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our business, including:

• Payment processors and financial institutions
• Email marketing and communication platforms
• Website hosting and cloud storage providers
• Analytics and data analysis services
• Customer relationship management (CRM) systems

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Legal Requirements

We may disclose your information if required by law or in response to:

• Valid legal processes (subpoenas, court orders, government requests)
• Protection of our rights, property, or safety
• Investigation of potential violations of our terms of service
• Prevention of fraud or illegal activities

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change and provide options regarding your information.

Data Security

We implement robust security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our security practices include:

• Encryption of sensitive data during transmission (SSL/TLS protocols)
• Secure storage systems with access controls and authentication
• Regular security audits and vulnerability assessments
• Employee training on data protection and privacy practices
• Incident response procedures for potential security breaches

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but continuously work to maintain the highest standards of data protection.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and collect information about website usage. Cookies are small text files stored on your device that help us:

• Remember your preferences and settings
• Analyze website traffic and user behavior
• Deliver personalized content and advertisements
• Improve website functionality and performance

Types of Cookies We Use

Cookie Type	Purpose	Duration
Essential Cookies	Required for website functionality and security	Session
Performance Cookies	Collect anonymous data about website usage	Persistent
Functional Cookies	Remember your preferences and settings	Persistent
Marketing Cookies	Deliver relevant advertisements and track campaigns	Persistent

You can control cookie settings through your browser preferences. However, disabling certain cookies may limit your ability to use some features of our website.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

Access and Portability

You have the right to request access to the personal information we hold about you and receive a copy in a structured, commonly used format.

Correction and Update

You can request corrections to inaccurate or incomplete personal information at any time.

Deletion

You may request deletion of your personal information, subject to certain legal exceptions (e.g., records required for tax purposes or ongoing contracts).

Opt-Out

You can opt out of marketing communications at any time by:

• Clicking the "unsubscribe" link in our emails
• Contacting us directly at ernests@brandcft.lat
• Adjusting your communication preferences in your account settings

Data Restriction

You may request that we restrict the processing of your personal information in certain circumstances.

Objection

You have the right to object to the processing of your personal information for direct marketing purposes or based on legitimate interests.

To exercise any of these rights, please contact us using the information provided at the end of this policy. We will respond to your request within 30 days.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our retention periods are based on:

• The duration of our business relationship with you
• Legal, regulatory, or contractual obligations
• The need to resolve disputes or enforce agreements
• Legitimate business purposes (analytics, fraud prevention)

When personal information is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

International Data Transfers

BrandCraft Coach operates from Latvia, and your information may be transferred to and processed in countries outside your country of residence. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards, including:

• Standard contractual clauses approved by regulatory authorities
• Adequacy decisions recognizing equivalent data protection standards
• Binding corporate rules for intra-group transfers

By using our services, you consent to the transfer of your information to Latvia and other countries where we or our service providers operate.

Children's Privacy

Our services are designed for small business owners and professionals. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected information from a child, we will take immediate steps to delete such information from our records.

If you believe we have collected information from a child, please contact us immediately at ernests@brandcft.lat.

Third-Party Links

Our website may contain links to third-party websites, services, or resources that are not operated by BrandCraft Coach. This Privacy Policy does not apply to those external sites, and we are not responsible for their privacy practices or content.

We encourage you to review the privacy policies of any third-party sites you visit. Clicking on third-party links is at your own risk, and we recommend exercising caution when sharing personal information on external platforms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make significant changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you via email or prominent notice on our website
• Provide a summary of key changes for your review

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

GDPR Compliance

For users in the European Union, we comply with the General Data Protection Regulation (GDPR). Our legal basis for processing your personal information includes:

• Consent: You have given clear consent for us to process your personal data for specific purposes
• Contract: Processing is necessary for the performance of a contract with you
• Legal Obligation: Processing is necessary to comply with legal requirements
• Legitimate Interests: Processing is necessary for our legitimate business interests, provided your rights do not override those interests

You have the right to lodge a complaint with your local data protection authority if you believe we have not handled your personal information appropriately.